Waldorf Astoria New York
Project: Waldorf Astoria New York (2025 Relaunch) Role: Design Development & Uniform Direction (with NO Uniform) A landmark project redefining the visual identity of New York’s most iconic hotel. The brief was to honour the building’s 1930s Art Deco heritage while injecting the energy of the modern New York fashion scene. The resulting collection is a "Wardrobe," not a uniform—featuring floor-length sequin gowns for Peacock Alley, Prince of Wales check tailoring for the Front of House, and a modular "City Living" collection for the Doormen (including camel wool trench coats and bombers). A perfect fusion of "Old World" glamour and "New World" attitude.
